How to Use Pinterest for Business: Boost Your E-commerce Growth

In today’s digital era, understanding how to use Pinterest for business has become a crucial strategy for amplifying online presence and enhancing ecommerce growth. With millions of active users, Pinterest has proven to be more than just a platform for personal hobbies and interests—it’s a powerful tool for businesses looking to drive social media traffic and increase sales. The visual nature of the platform allows businesses to showcase their products creatively, making Pinterest for business an essential component of any digital marketing strategy.

This article will guide readers through the essentials of utilizing Pinterest for ecommerce, from getting started with a business account to optimizing your presence for maximum engagement. We will delve into the impact of Pinterest on ecommerce sales, outline best practices for Pinterest marketing, and provide practical tips for businesses using Pinterest to ensure their brand stands out. By leveraging the insights provided, businesses can unlock the potential of Pinterest, driving substantial social media traffic and fostering ecommerce growth.

The Impact of Pinterest on E-commerce Sales

Pinterest has emerged as a formidable player in the e-commerce landscape, significantly influencing consumer purchasing behaviors and sales outcomes. This section explores how Pinterest impacts e-commerce sales, focusing on high average order values and user behavior trends.

High Average Order Value

Pinterest stands out in the social commerce space with an impressive average order value of $50, the highest among social platforms. This statistic is pivotal for businesses considering Pinterest for e-commerce, as it indicates a user base willing to make substantial purchases. The platform’s visual nature and the ability to pin items for later purchase contribute to higher engagement and spending. Businesses can leverage this by aligning their marketing strategies with the visual appeal and direct purchasing options Pinterest offers.

User Behavior Trends

The behavior of Pinterest users underscores their readiness to discover and engage with new brands. Approximately 45% of Americans with a household income of over $100,000 use Pinterest, highlighting its reach among affluent consumers. Furthermore, 82% of active Pinterest users have made purchases influenced by the content on the site. This high level

Getting Started with Pinterest for Business

Creating a Pinterest business account is a straightforward process that opens up numerous possibilities for marketing and engagement. Businesses can set up a free account that provides access to valuable tools like Pinterest Analytics and the ability to run ads, which are crucial for analyzing the performance of your Pins and optimizing your strategies.

Creating Your Pinterest Business Profile

To start, you can either convert an existing personal account or create a new business account. If you choose to convert your personal account, be aware that business accounts are public, and if your personal account was set to private, it must be changed to public. For those starting fresh, the email used to sign up must not be associated with an existing Pinterest account. This ensures that your business profile is unique and distinct.

Setting up your profile involves filling out your business information comprehensively, including your business name, logo, and the website link. It’s important to connect to the website you primarily conduct sales through, as this will be integral in driving traffic directly from Pinterest.

Leveraging Analytics and Advertisements

Once your account is set up, diving into Pinterest Analytics is essential. This tool allows you to understand who your audience is and what they care about, which can help tailor your content to better meet their needs. Analytics provide an instant read on how individual Pins are performing and offer deeper insights into engagement metrics, helping you refine your marketing strategies.

Advertising on Pinterest can significantly amplify your reach. By turning organic Pins into ads, they become visible to a broader audience, enhancing your chances of engagement and conversion. Pinterest also offers a variety of ad formats and targeting options, allowing businesses to customize their advertising approach to match their specific goals and audience.

By following these steps and utilizing the tools provided by Pinterest, businesses can create a robust presence on the platform, driving both engagement and sales. Remember, the key to success on Pinterest lies in consistent engagement with your audience and regular analysis of the performance data to continually optimize your approach.

Best Practices for Pinterest Marketing

When leveraging Pinterest for business, especially in the e-commerce sector, adopting best practices can significantly enhance product visibility and sales. Here are some effective strategies:

Adding Pins to Product Pages

People use Pinterest for inspiration and shopping, making it crucial to integrate product Pins directly on your product pages. Product Pins are shoppable and provide essential details like pricing and availability at a glance, which is vital for converting inspiration into purchases. Ensure these Pins are always updated to display accurate product information, enhancing the shopping experience directly from Pinterest.

Using Shop the Look Pins

Shop the Look Pins allow users to buy products directly from fashion to home decor Pins. When a user taps on these Pins, clickable dots appear, guiding them to view and purchase exact or similar items featured in the Pin. This feature not only simplifies the shopping process but also enhances user engagement by seamlessly integrating shopping with browsing.

Alternating Content Formats

Diversifying the types of Pins you use can capture a broader audience and keep your content dynamic. Consider alternating between static images, video Pins, and multi-image collection Pins. Videos are particularly effective on Pinterest, offering an engaging way to showcase products in use and provide valuable how-to content that can drive both traffic and sales.

By implementing these strategies, businesses can optimize their Pinterest marketing for business growth efforts, leading to increased engagement and potentially higher conversion rates.

Optimizing Your Pinterest Presence

To optimize your Pinterest presence effectively, it’s crucial to focus on both the content you share and how it’s presented. Here are strategies to enhance your Pinterest SEO and engagement.

Sharing Relevant Pins Beyond Your Products

While showcasing your products is essential, diversifying the content you share can significantly increase engagement. Pinterest is not just a platform for direct sales but a source of inspiration. Share content that resonates with your audience’s lifestyle and interests, such as DIY tips, industry trends, or motivational quotes. This broader approach helps build a community around your brand, driving deeper interest and loyalty.

SEO Strategies for Pin Descriptions

Optimizing your Pin descriptions with SEO can dramatically improve your visibility on both Pinterest and search engines. Start by ensuring your main keywords are included in the first 50-60 characters of the description, as this is what viewers see first in their feed. Descriptions should be compelling and informative, providing clear value to encourage engagement. Use up to 500 characters to elaborate on details, but prioritize the most critical information upfront.

Furthermore, integrating strategic keywords into your board names and descriptions enhances their discoverability. Boards appear in search results, and using relevant keywords can attract more targeted traffic. Additionally, claim your website on Pinterest to establish credibility and enhance your content’s reach. By linking directly to your site, you not only streamline the user experience but also boost your site’s traffic through Pinterest.

Lastly, consider the visual appeal of your Pins. High-quality, attention-grabbing images paired with well-crafted titles and descriptions can make a significant difference in how often your Pins are saved and shared. Engage with popular accounts and follow influencers aligned with your brand to increase visibility and drive more traffic to your Pins.

By implementing these strategies, you can maximize the impact of your Pinterest presence, leading to increased engagement and, ultimately, higher conversion rates for your business.


Throughout this exploration of using Pinterest for business, we’ve navigated the significant benefits and strategies that can amplify e-commerce growth and enhance a brand’s online presence. From setting up a business account and leveraging analytics, to optimizing Pins for maximum user engagement and employing advanced marketing strategies, it’s clear that Pinterest holds substantial potential for businesses looking to drive sales and attract a more engaged consumer base.

The platform’s unique position in the social media landscape, characterized by high user spending and a keen interest in brand discovery, underscores its value as a powerful tool in any digital marketing arsenal.

By harnessing the insights and best practices outlined, businesses can craft a Pinterest strategy that not only boosts their e-commerce efforts but also builds a vibrant community around their brand.

The importance of crafting engaging, visually appealing content and utilizing Pinterest’s various features cannot be overstated in fostering an environment where inspiration leads to conversion.

As brands continue to navigate the evolving digital marketplace, embracing platforms like Pinterest can unlock new avenues for growth and customer connection. Moving forward, ongoing optimization and engagement with the platform’s latest tools and analytics will be key to sustaining success and achieving remarkable e-commerce growth.


  1. How can I leverage Pinterest for my e-commerce business?
    To effectively use Pinterest for your e-commerce business, start by utilizing Shop the Look Pins. With Pinterest’s tagging tool, you can tag images in your Pins with direct links to your product pages. For larger e-commerce retailers, tools like Curalate or Olapic can facilitate the creation of Pins on a bigger scale.
  2. Is Pinterest effective for business growth?
    Absolutely, Pinterest can significantly aid in growing your business. It serves as a platform where people explore new ideas, plan purchases, and shop. By setting up a free business account, you gain access to Pinterest ads and other marketing tools, allowing you to reach your target audience throughout their buying journey.
  3. How do businesses utilize Pinterest for social e-commerce?
    Businesses use Pinterest as a social e-commerce platform by showcasing their products through pins and shoppable pins. Additionally, they engage in advertising campaigns, community building, and more, to enhance their online presence and sales through the platform.
  4. What strategies can increase sales on Pinterest?
    To boost sales on Pinterest, start by creating eye-catching visuals. Optimize your content for Pinterest SEO and utilize Rich Pins for better metadata display. Promoting Pins can also increase visibility. Organize your Pins into catalogs, use Shop the Look Pins to tag products directly, share user-generated content to build trust, and integrate content marketing to keep your audience engaged.

Related Articles

Leave a Reply

Back to top button